Choosing the target audience for pop-up

For you, marketers! Now you can display pop-up windows only to the relevant audience. This allows you to personalize current offers for each visitor and track the effectiveness of your ad campaign.

To filter the visitors, this trigger uses the UTM parameters — tags added to the URL of the current page or site with the information about the traffic source. This way, when the page is loading, the system analyzes the user's current UTM tags. The pop-up will only be displayed if these parameters are set as a target.

Learn more about the available parameters and their settings in the article.