Enhanced e-commerce allows you to configure the submission of additional data about orders from your online store to analytical services. For example, you can receive information about the order amount, names, and the number of products in Google Analytics and other services. It will allow you to analyze your sales more thoroughly to run your business more efficiently.

Order data can be passed on to the following analytical services: Google Analytics 4 (new version), Google Universal Analytics (old version), Google Tag Manager, and Facebook Pixel.