You can set a sale price for a product to draw shoppers' attention to the fact that the price has been decreased. You can choose a discount as a percentage or a fixed amount in the product settings. The old price is displayed with a smaller, strikethrough font and has a less bright color; this way, the discounted price is emphasized. The old and new prices are shown both on the product page, in the "Product" elements, and in other blocks of the online store.
The sale price is a great way to motivate your online store visitors to purchase your goods or services.